Cover of: The complete guide to direct marketing | Chet Meisner

The complete guide to direct marketing

creating breakthrough programs that really work
  • 266 Pages
  • 3.78 MB
  • English
Kaplan Pub. , Chicago, IL
Direct mark
StatementChet Meisner.
LC ClassificationsHF5415.126 .M44 2006
The Physical Object
Paginationxii, 266 p. :
ID Numbers
Open LibraryOL17155334M
ISBN 101419526936
ISBN 139781419526930, 9781419526930
LC Control Number2006002410

Robert W. Bly has been a freelance direct marketing copywriter and consultant since He is the author of more than 50 books, including The Advertising Manager's Handbook, Internet Direct Mail, and one of the most widely read copywriting reference books, The Copywriter's Handbook.5/5(6).

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Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list /5(11).

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Get this from a library. The complete direct marketing sourcebook: a step-by-step guide to organizing and managing a successful direct marketing program. [John Kremer]. Get this from a library. Internet direct mail: the complete guide to successful e-mail marketing campaigns.

[Stevan Roberts; Michelle Feit; Robert W Bly] -- "Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns.

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